Privacy Policy

A legal disclaimer

Last updated: September 2025

The Whimsical Dog (“we”, “our”, “us”) is committed to protecting your privacy and keeping your personal information safe. This Privacy Policy explains what data we collect, how we use it, and your rights under UK data protection law.

1. Who we are

We are a UK-based brand providing dog-related blogs, tips, advice, recommended products and digital downloads. We also offer a monthly email newsletter.

If you have any questions about this Privacy Policy, please contact us at:
Email: jennifer@thewhimsicaldog.com

2. What information do we collect

We may collect the following types of information:

Email address – if you sign up for our newsletter.
Name (optional) – if you provide it when subscribing.
Technical data – such as IP address, browser type, and information about how you use our website (via cookies or analytics tools).
Other information you choose to share – for example, if you contact us directly.

3. How we use your information

We will only use your personal data when the law allows us to. Common uses include:

To send you our monthly email newsletter (with your consent).
To provide and improve our website, content, and downloads.
To understand how visitors use our site (via analytics).
To respond to your enquiries or requests.
To comply with legal or regulatory obligations.

We will never sell your personal information to any third parties.

4. Legal basis for processing

We process your personal data under the following lawful bases:

Consent – when you sign up to receive our newsletter.
Legitimate interests – to improve our website, content, and services.
Legal obligation – if we are required to share information by law.

5. How we store and protect your data

We take appropriate technical and organisational measures to protect your personal information. Your data will be stored securely and only kept for as long as necessary for the purposes outlined in this policy.

If you unsubscribe from our newsletter, we will remove your details from our mailing list.

6. Sharing your data

We may share your information with trusted third-party service providers who help us operate our website and send newsletters (e.g. website hosting [Wix], email marketing platforms). These providers are contractually required to keep your data safe and comply with data protection laws.

7. Cookies and analytics

Our website may use cookies or similar technologies to improve user experience and gather analytics (e.g. via Google Analytics). You can set your browser to refuse cookies, but some parts of the site may not work properly.

8. Your rights

Under UK data protection law, you have the right to:

Access the personal data we hold about you.
Request correction of your data if inaccurate.
Request deletion of your personal data.
Withdraw consent at any time (for example, unsubscribe from our newsletter).
Object to or restrict certain types of processing.
Complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data: www.ico.org.uk.

To exercise any of these rights, please contact us at Jennifer@thewhimsicaldog.com.

9. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we encourage you to review it periodically.

Keep on woofing

The Whimsical Dog